5. Media Analysis: Which media platforms seemed MOST and LEAST effective in helping your SOCIAL MARKETING CAMPAIGN achieve its stated goals? Be specific and analytical in your response.
Charity: Water has established a strong presence on social media by launching several successful campaigns to promote and raise money for their cause. The founder of Charity: Water started the organization on his 31st birthday and generated $15,000 through donations from friends, which helped Charity: Water build wells in Uganda. Another campaign that Charity: Water launched was the Twitter Festival, or “Twestival” which raised nearly $1 million dollars for the organization. Charity: Water has used Twitter as an effective tool to reach their audience through power and emotional stories and conversations, which illustrate the goals and accomplishments of the organization.
Charity: Water uses Twitter, Youtube, and other social media platforms to share their videography, photography, and graphics that help tell the organizations story and plans. Charity: Water has a dedicated staff that constantly updates Twitter and Facebook with videos, including one video project that was produced by the director of Hotel Rwanda. This 60-second video follows a woman carrying a gasoline jug full of dirty water, which she brings home and serves it to her children. The ad was extremely powerful and reached millions of viewers. From their aesthetic website and marketing programs, to their strong social media presence, Charity: Water is conducting one of the most successful social marketing campaigns in recent history. Charity: Water has done a great job at using all social media platforms to promote their message, but I think we could see them use Snapchat to reach their audience in the near future. For now, if appears that Charity: Water will continue to rely heavily on promoting their campaign via Twitter and Youtube.