6. Suggestions: What specific suggestions do you have for this SOCIAL MARKETING CAMPAIGN moving forward?
Charity:Water's social marketing advertisements are extremely effective and really draw on the heartstrings of the targeted audience. Mainly they target people similar to us who have disposable income and live in first world countries. The campaign itself uses both guilt and rationale as tactics that add impact to their messages. One suggestion in this area is to use different tactics such as providing physical incentives for people who donate money. For example, if a person donates over $40 to Charity:Water, they receive a t-shirt or accessory with the Charity:Water logo on it. This would not only provide an incentive to donate a large sum of money, but also increase brand awareness when these donors proudly wear this shirt/accessory.
Another way to improve their social marketing campaign would be to not only operate on a global level, but a local level as well. Globally, Charity:Water is very accomplished and has established itself as well-identifiable brand. This is effective in spreading the awareness of their efforts and by partnering with brands such as McDonald's, global initiatives to get involved have only improved. However, one suggestion here would be to also participate in local communities around first-world countries For example, if they sponsored an event in Burlington it would put Charity:Water in the category of not only being a global brand, but a personable, local company as well. This would increase participation within local communities and create a buzz.